Maurice-Nice Williams also know as “NiceInHarlem” ; ( born January 10th 1985)

is a American entrepreneur, garmento, creative director, designer, and marketing manager from Harlem, New York, who has been at the forefront of the sub-culture that is now mainstream. Founder of the brand now creative agency, influential New York as well as KidsFashionWeekNYC and former Street Wear Fashion Week NYC .(2008-2015) Well known for his distinct style and fashion through out the years his connections have been established through 18+ years of retail management, buying and sales within the sneaker and street wear industry. 

A long side managing popular boutiques such as Community54 (Lower East Side), Nice has successfully co-owed and operated fashion production showroom as well as the legendary Champion Square boutique which sparked the careers of several now established artists, designers and creators.

Currently at the Forefront of the Culture on the West Coast, Creative Directing Projects from the Fairfax Strip to Abroad.